where our scientific research
                              drives your business success


“In the last 30 years, we have identified, tested and deployed core principles of influence proven to create positive change across organizations and industries.  In fact, they are the subtle, yet powerful ‘gears’ capable of transforming virtually any interaction.
I invite you to learn more about our revolutionary methodology, real-world application, and how to utilize the ethical practice of INFLUENCE AT WORK for measurable results.”

— Robert B. Cialdini, PhD                


“Nobody since Jane Austen has done more for persuasion than Robert Cialdini.”

—London Telegraph




Dr Robert B Cialdini, president of
INFLUENCE AT WORK, Regents Professor
of Psychology and Marketing at
Arizona State University and
New York Times Bestselling Business Author

Click here to Order your copy of Dr Cialdini’s latest book: YES! 50 Scientifically Proven Ways to Be Persuasive.